HOW TO PLAY
How to play Failunicorn: Runway Studio
Build a company in this original simplified management game. Spend three action points each month on product work, marketing, hiring, or fundraising, then end the month to collect subscription revenue and pay costs. Reach 2,000 users with positive cash and nonnegative monthly profit after month 12; running out of cash is bankruptcy.
Controls
- Choose an available company action during the month
- End the month to apply market effects, revenue, and operating costs
- Restart begins a fresh company
Tips
- Product work can improve retention and organic growth; marketing attracts users.
- Hiring raises product output and payroll, while fundraising trades equity for cash.